Shopping Weekend by Isla Bonita Moda, the ephemeral event of commercial revitalisation organised by the fashion programme of the La Palma Island Council through Sodepal, lands for the first time in Madrid on the 30th and 31st of May and the 1st of June, coinciding with the celebration of the Day of the Canary Islands. This special edition will take place in Bteam Comunicación, Isla Bonita Moda's showroom on the fifth floor of Madrid's Gran Vía 6, one of the most emblematic enclaves of the Spanish capital.

For three days, the Madrid public will be able to discover and purchase the latest collections of the firms associated with the Isla Bonita Moda programme in an ephemeral pop-up that will bring together the best of contemporary Canarian design. In addition, the event will feature the participation of a guest firm from each of the sister projects: Gran Canaria Moda Cálida, Tenerife Moda, Lanzarote Moda and Adlib Ibiza, thus underlining the creative wealth of each island and highlighting the value of insularity as a differentiating element in fashion.

On the part of Isla Bonita Moda (La Palma), the participating firms are: Alex Menorca, Atelier El Tesoro, Ban (leather crafts), Diazar, Julia Brito, Lepa Punca, Mararte, Maru La Palma, Pedro Ferreiro, Pedro Juan, Rayco Plata, Sara Luis Joyas, Shamelu, Silvia Baly, Waleska Morín. On behalf of Tenerife Moda, the firm Pendientera. On behalf of Gran Canaria Moda Cálida the firm Arantxa Arenas Design. On behalf of Lanzarote Moda, the firm Macaronesia. Finally, on behalf of El Hierro Con Alma, the firms Yuriy and DRMA will participate.

Shopping Weekend will be much more than a shopping event. The event will be complemented by a programme of dynamic activities that will include live music, the presence of the media and the participation of the public.

communication, as well as the participation of celebrities and opinion leaders from the sector, all focused on generating greater reach and visibility for the participating firms.

The event has the support of Canarias Islas de Moda, an initiative promoted by the Government of the Canary Islands through Proexca, which aims to internationalise and promote the creative talent of the archipelago. It also has the support of Creadores ACME, consolidating a collaborative network that seeks to strengthen the positioning of the island's fashion in strategic markets such as Madrid.

In the words of Miriam Perestelo, Councillor for Economic Promotion of the Cabildo Insular de La Palma and CEO of Sodepal: "The arrival of the Shopping Weekend in Madrid is a fundamental step in our marketing and visibility strategy for the fashion brands of La Palma and the rest of the islands. Madrid is a key place to access new markets and consumers, and this type of action allows the creative talent of our brands to be recognised, valued and, above all, consumed beyond the regional sphere".

With this event, Isla Bonita Moda reaffirms its commitment to the professionalization of the sector and the external projection of the design made in the Canary Islands.

A month to celebrate

The idea of celebrating the Month of the Canary Islands, rather than just one day, was born to make cultural, heritage and social diversity visible over several weeks. It is an opportunity for knowledge and appreciation of the culture of the islands to reach all corners of the archipelago and even cross borders.

This is the second year in a row that Canary Islands Day has been celebrated throughout the month. On this occasion, the programme includes more than 70 activities in all the islands, under the slogan 'Proud of who we are'.

The programme of the Month of the Canary Islands can be consulted on the website of the Government of the Canary Islands (https://www.gobiernodecanarias.org/presidencia/diadecanarias/2025), as well as every day on the social networks of the Presidency of the Government and the areas organising each activity.