The landscapes of La Palma will travel across the entire national territory through an unprecedented campaign launched by the German brand in conjunction with Transvulcania to promote the race through its landscapes together with well-known faces of the brand. In addition, the campaign includes the raffle of several experiences on the island that can be won by the buyers of a pair of adidas TERREX Agravic shoes in these physical or online establishments during its duration.

This campaign will be present in more than 30 physical shops of El Corte Inglés, Bikila, Deporvillage, Forum Sport and Find Your Everest, as well as digital 100% shops such as Trade INN. Through this online and offline campaign, the landscapes of our island will be linked to well-known international trail running faces, such as the triple world champion Luis Alberto Hernando, the double winner of the Skyrunning World Series, Sheila Avilés or Dani Osanz, bronze medallist in the European Trail Running Championship.

Undoubtedly an action that contributes to the promotional strategy, not only of the Palmera race, which celebrates its fifteenth anniversary in this edition, but also of the tourist destination of the Isla Bonita itself, as a paradise for outdoor sports, which will see its promotion increased by going hand in hand with adidas TERREX and these online and offline spaces that guarantee a large number of impacts during the campaign.

The president of the Cabildo de La Palma, Sergio Rodríguez, stresses that this promotion is the result of the Transvulcania agreement with this important international brand, which not only improves the organisation, but also enhances the image of the island and positions La Palma as a destination for sports in a natural environment. Thus, the president stresses, the sponsorship of adidas, a leading brand in the sports world, further enhances the international visibility of Transvulcania and, therefore, of La Palma.

About adidas TERREX

adidas TERREX is a global leader in the outdoor sporting goods industry. With a mission to enable everyone to live a more connected, conscious and adventurous life, adidas TERREX combines high-performance technologies with cutting-edge designs to withstand the forces of nature and inspire every human being to find their own summits. www.adidas.com/terrex

About adidas

adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach, Germany, the company employs more than 62,000 people worldwide and generated sales of €23.7 billion in 2024.