After months of work, the Cabildo de La Palma and the Sociedad de Promoción y Desarrollo have succeeded in creating the first fashion label in the history of La Palma.
The presentation event, which took place in the Casa Salazar (Santa Cruz de La Palma) last night, was attended by many personalities related to the fashion and image sector of the islands.
Jordi Pérez CamachoThe Councillor for Economic Promotion, Industry, Trade and Energy of the Cabildo Insular de La Palma and main promoter of the newly formed seal "Isla Bonita Moda stressed the need to give fashion the prominence it deserves by means of a set of specific actions included in the first La Palma Island Fashion Plan. "Our island has a fantastic pool of creative fashion designers, as we have been able to see in the two editions of the Isla Bonita Love Festival. From the public administration we must work with the aim of developing new market niches that can promote the economic development of our island", he stressed.
"We have been working for months on the creation of the island's first Island Fashion Plan and on the implementation of our own label to give La Palma a place in fashion made in the Canary Islands and Spain. The label already has two member firms: Waleska Morín y Diazarwho will take part in one of the most important bridal fashion events in the Canary Islands: "Gran Canaria Bridal Collection 2017". showing their collections on 5 October to hundreds of potential customers. This type of action will be carried out throughout the year, both with fashion labels from other islands and with the Asociación de Creadores de Moda de España (ACME), an entity with which we have already set a concrete agenda for 2018", he said.
About Isla Bonita Moda.
Isla Bonita Moda now has a Technical Commission for the Guarantee Brand, a consultative body of the Island Fashion Plan set up to implement actions to enhance and promote fashion collections, proposing measures to promote and protect the Guarantee Brand. Similarly, the Regulations for the use of the "Isla Bonita Moda" Guarantee Brand have been developed with the aim of distinguishing the textile and/or accessory fashion collections on the market. This regulation also aims to establish the functioning and requirements to become part of the fashion label, taking into consideration the business trajectory, marketing strategy, product presentation and certain technical and quality qualities.
All this information, as well as the registration to be part of Isla Bonita Moda, can be consulted on the recently created web site www.islabonitamoda.es
